Marketing Manager- International Market & Consumer Insights Manager

Job description

Job Summary

The Manager of International Market & Consumer Insights leads consumer research and strategic analysis to drive insights-led decision making across 90+ international markets. This role partners with internal and external stakeholders to build scalable research capabilities and influence growth strategies.

Responsibilities

Drive adoption of insights-led decision making and consumer research to improve sales and market share growth across Domino’s International
Build and implement scalable consumer research methodologies such as segmentations, brand health tracking, concept testing, and sensory testing
Enhance customer feedback monitoring systems (e.g., Voice of the Customer) and promote global adoption of VoC best practices
Lead ongoing market share tracking and refresh market potential assessments by country and region
Collaborate with DPI and MFZ senior leaders and cross-functional teams to identify and execute growth strategies across channels including Delivery, Carryout, Aggregators, and Dine-In
Develop and improve market research analytics dashboards, integrating AI solutions to enhance data accessibility and decision-making
Create platforms and partnerships to scale consumer research usability within DPI and international markets, exploring automation, AI, and new business models
Partner with international business consulting, marketing, technology, supply chain, operations, and development teams to measure performance, identify opportunities, and prioritize initiatives
Develop and update consumer research and market insights frameworks, guidelines, and methodologies to support customer-centric strategies across international markets
Consolidate best practices from U.S. and international markets into scalable playbooks and guidance materials
Maintain standards, tools, and resources to ensure consistent execution of insights across channels
Facilitate structured knowledge-sharing forums and lead best-practice sharing, including setting agendas for Global topical councils
Advise MFZ organizations on building and scaling internal insights teams
Independently manage projects with a proactive, problem-solving approach
Align closely with marketing teams in DPI and MFZ to translate insights into strategic recommendations
Build and sustain trusted relationships with MFZ Analytics & Insights, Data and Research leaders, regional insights and analytics agencies, and external research/consulting firms and data providers
Preferred competencies and qualifications

Bachelor’s Degree in Market Research, Statistics, Analytics, Finance, Economics, Business Administration, Marketing, or related field
6+ years of experience in insights, research, or business strategy roles within high-growth food service, packaged goods, research agencies, or consulting firms focused on consumer insights
Proven ability to manage change through market and consumer insights in collaborative, fast-paced environments
Strong strategic mindset and business acumen with the ability to translate insights into actionable impact
Excellent verbal, written, and presentation communication skills across organizational levels and functions
Results-driven with the ability to identify and prioritize impactful activities
Demonstrated ownership and proactive problem-solving skills, handling ambiguity with a continuous learning mindset
Strong project management skills and attention to detail
Ability to thrive in complex, cross-functional team environments
Exceptional leadership and influencing skills with senior stakeholders and franchise partners
Strong proficiency in research science and multiple research methodologies
Proficiency in AI tools, SQL, advanced analytics, business intelligence, and/or data science is a plus
Experience working across multiple geographies and regions